Once there was a curious monkey named George. George liked colorful plastic climbing holds very much and dreamed of them day and night. George decided he wanted to make his own colorful holds and started a business to sell his creations that he named Figure 4 Climbing.
Unfortunately, George liked making colorful holds more than trying to sell them and Figure 4 didn’t make any money. George was sad. But curious George was also very determined and for five years he continued to improve his holds and came up with a very curious idea: Why not make climbing holds specifically for route setters? Give the creative people that make climbing gyms special; holds that make it simple to set great routes and problems. George was psyched! But, like many other monkeys who prefer to climb over anything else, George was also broke.
George had another monkey friend named Mike that he often climbed with. Mike was also curious and very much liked George’s creative idea. Mike had a little money, and unlike George, liked to sell things. So, the two monkeys decided to team up and make colorful holds for route setters.
The new partnership, along with the new idea, needed a new name. The two monkeys climb and make their holds in a very special and unique area of ancient eroded mountains in Wisconsin called the Driftless Region. The monkeys agreed that Driftless may be the coolest word ever, so decided to call their venture Driftless Climbing Holds.